Where I-40 meets 'The Real Wild West'

Why Join the Chamber?

The Chamber’s vision is to “foster a strong economic environment through partnerships with government, community and businesses” so that the “businesses and citizens of Holbrook” might experience an “enhanced and better quality of life.” So reads the preamble to our Chamber’s by-laws. Translated: We want to see things going well in our city: thriving businesses, good government and a community in which every person might experience a part of the American dream.

To that end the Chamber, by itself or partnering with others, advertises the benefits of living and working in, as well as visiting Holbrook. We conduct seminars and training sessions to help our employees interact well with customers, resident and tourist alike. We help people to connect with each other—networking to everyone’s mutual benefit. We cooperate with the City and other organizations to see that a variety of events gets done well, e.g. the Hashknife Pony Express activities, the Route 66 Festival, Wild West Days, many holiday activities.

Whenever there’s something of significance happening in our city, the Chamber is either directly involved or helping to get-the-word-out concerning it. In other words, we’re both worker bee and cheerleader for the various and sundry happenings in Holbrook because, you see, we live here, too. We want to experience “an enhanced and better quality of life,” along with you.

Whether you’re a corporate entity, a small business, a governmental agency, a non-profit organization or simply a concerned citizen, we’d like you to join our Chamber, partnering with us so that all of us, together, can live well and prosper. So, why join the Chamber? It’s the right thing to do!


Executive Director and Chamber Board of Directors

Director Cindy Tafoya

Cindy Tafoya, born in Holbrook, grew up in California, Phoenix, and Flagstaff returning to Holbrook to attend and graduate from Holbrook High School. Married my high school sweetheart and raised four children in Holbrook. I hold degrees in Early Childhood Education and Management. I spent 25 amazing years in the field of Early Childhood and directed the local federal NACOG Head Start program for 18 of those years. I’ve trained in and have trained others in leadership, supervision, teambuilding, communication, management, community involvement, and other related business management skills. I served on the Holbrook Chamber of Commerce for nearly 5 years as Board Vice-President and the Community Events Chairperson.

I have taught dance, coached high school poms and youth cheer, and directed county pageants for the Cinderella program, Miss Outstanding Teen, and County Fair for many years. I love to volunteer for events or activities that support our youth and community organizations. I enjoy cooking, sewing, dancing, and spending time with my family, but most especially with my beautiful grandchildren.

I believe the heart of Holbrook is its people and Holbrook has some great people. I am proud to be a Holbrookian.

President Yvonne Larson

Yvonne Larson is a Holbrook native, having been born and raised here, she manages and is a Realtor at SEI Real Estate Professionals-Holbrook Branch Office. Yvonne moved after High School to attend college in Mesa, AZ and then relocated to manage a business in Las Vegas, NV. In 2005 she moved back home to Holbrook, where her husband, 4 children and herself are all actively involved in the community by currently serving as the President of the Holbrook Chamber of Commerce, Secretary of the Holbrook PTSA and as a Cub Scout Den leader.

Secretary Jeff Johnson

Jeff Johnson and his wife, Mary, moved to Holbrook in January of 2012 and immediately got involved with the community. Jeff is the Pastor for Peace Lutheran Church, having served previous pastorates in Wisconsin, Flagstaff AZ and on Guam. A native of Michigan's upper peninsula, the Johnsons have called Arizona home for the last 25 years. They have four children and seven grandchildren and enjoy traveling, gardening and entertaining. Jeff is active in Holbrook's Painted Desert Kiwanis Club and serves as Secretary to the Holbrook Chamber of Commerce Board of Directors.

Treasurer Melissa Daniels

Melissa Daniels grew up in Holbrook, AZ, graduating from Holbrook High School in 1995. After going to college in San Antonio, TX and then working in Flagstaff for five years, Melissa returned to her hometown. She wanted her two children, Malachi and Zoe, to grow up with the same home town values that she had, and she wanted to make a difference in the community. Melissa works for North Country HealthCare as a family advocate, and especially loves serving women and children. Melissa and her children are involved in their local Catholic Community, where her children are both servers and her son is involved in the music ministry. Melissa loves arts and crafts and spending quality time with her family.


Barbara Olear relocated to Navajo county from Citrus Co. Florida to be with family in 1992. She stays busy at her home church (Holbrook United Methodist) serving as part of their church council, Native American Ministries, church Historian and even coordinating youth and community activities. Before retirement Barbara worked in the field of crisis intervention, mental health and as a licensing consultant for potential foster homes in Navajo and Apache counties. Barbara’s favorite volunteer experiences have been the 17 years she served as a Navajo County CASA (Court Appointed Special Advocate) as well as many years as front desk greeter and festivals/events committee for the Pinetop/Lakeside Chamber of Commerce. In Barbara’s spare time, she helped local animal rescue groups as a volunteer coordinator and served as interim Director and grant writer with Humane Society of the White Mountains. When she is home, Barbara enjoys gardening, reading and spending time with her rescue pets and family.

Jim Johnston

Jim Johnston is a native Arizonan, born and raised in Northern AZ. He has been in the insurance Industry in various capacities for over 13 years and is very excited to be working in Holbrook with Farmers to serve the Insurance needs of this community.

Stacy Nowell

Stacy Nowell was born and raised in the town of Holbrook where she has lived for the majority of her life. For the past 23 years, Stacy worked as a Special Education teacher until 3 years ago when she took a leap of faith and purchased the Roxy Theater. Being new to the business world, Stacy has enjoyed learning how to run a business through the iconic theater here in Holbrook. She is proud to have helped create many great memories for families over the years and to also continually provide a place of business to provide fun, entertainment and a chance to make even more memories. Stacy believes that Holbrook is an amazing place to live and is pleased to be able to serve the community even more through the Chamber of Commerce.

Tyreta Brown

Tyreta Brown graduated from Holbrook High School in 1999. She attended Northern Arizona University for 2 years before moving to Mesa, AZ where she worked in the service industry for the next 6 years before returning home to Holbrook due to family obligations. Since then, she has managed a local gas station for the past 9 years and is proud to call Holbrook her home. Tyreta has several nieces and nephews that occupy her time and in recent years she (along with her nieces and nephews) have become very involved with the Native American summer dances and enjoys helping the youth of Holbrook in doing so.

Shar Gillespie

Sharlene (Shar) Gillespie enjoys any DIY adventure that comes her way, including remodeling, painting and crafting. Shar is the Office Manager for High Desert healthcare, a facility of Summit Healthcare, located at the the Navajo County Complex , she loves giving back to the community by working with others that share the same goal: Make Holbrook great-er! When Shar is not working hard at her career or volunteering, she is (along side with Frank Gillespie, the love of her life for 21+ years) raising their 4 wonderful children whom range in age from 12 to 20. Shar is proud to call Holbrook her home and hopes to help create an environment where all the residents will feel the same...

Trent Larson

Before starting his career with APS in 2014, Trent Larson was the Planning Department Manager for Navajo County for close to 10 years. He began his stint with Navajo County a Building Inspector, then became a Code Enforcement Officer and Floodplan Manager before his last position as Planning Manager started. Prior to Navajo County, Trent worked in the construction field for approximately 10 years as a Project Manager, Independent Contractor, Carpenter and Land Surveyor. Trent earned his electrical certification from NPC in 2013, a CPM designation from ASU in 2014 and is in the process of finishing up his degree through NPC. Trent married his high school sweetheart 18 years ago and today they live in Holbrook where they are raising their 4 wonderful children.

Gretchen Herndon

Gretchen Herndon grew up in Wyoming, but moved to Arizona in 2001 to teach school.  She has since become a mental health counselor.  She moved to White Mountain area in 2011.  She lives here with her husband and son.  She works at ChangePoint Integrated Health.  She enjoys cooking, sewing and crafting.